Kogan Page Ltd
AI-Powered B2B Marketing - Hall Simon
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Popis produktu
How can mid-career B2B marketers effectively harness AI to build strategy and drive career impact?AI-Powered B2B Marketing offers clear, practical frameworks for professionals to implement AI technologies confidently and strategically. Backed by real-world examples and expert insights from global leaders including Epsilon, CACI UK and UrSpectr, this guide demystifies AI integration across B2B marketing. From powering market research to embedding ethical AI practices, it equips marketers to optimize... Zobrazit více