Kogan Page Ltd
B2B Marketing Fundamentals - Kate Mackie
Prodejce
KnihyDobrovsky
- Přes 40 knihkupectví v Česku
- Osobní odběr na prodejně zdarma
- Výborné hodnocení zákazníků na Heurece
Doporučené nabídky
Popis produktu
Ready to build a strong foundation in B2B marketing and start delivering real results?B2B Marketing Essentials, written by B2B marketing expert Kate Mackie, is designed to help early career marketers understand how B2B marketing works. Clear and practical, this book breaks down proven marketing theories and frameworks tailored specifically to the B2B world, giving you the tools to develop effective strategies with confidence.You'll learn how to:- Understand key principles behind brand building, reputation,... Zobrazit více