Creating a Brand Identity: A Guide for Designers - Catharine Slade-Brooking

Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design.This bestselling book is ideal for students, professionals and agencies working in the fields of: • Graphic Design • Branding • Brand Management • Advertising • Marketing • CommunicationsAuthored by design and branding expert, Catharine Slade–Brooking, Creating a Brand Identity includes exercises... Zobrazit více