Kogan Page Ltd
Creativity in PR and Communications - Jon Cope, Stuart Mayell
Prodejce
KnihyDobrovsky
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Doporučené nabídky
Popis produktu
How can creativity drive effective public relations and communications in today's dynamic business environment?Creativity in PR and Communications by Jon Cope and Stuart Mayell is an essential textbook designed for undergraduate and postgraduate students studying public relations and creative communication courses. It aligns directly with course outcomes by providing a structured, theory-led yet practical approach to fostering creativity as a strategic tool for addressing PR challenges and meeting... Zobrazit více