Customer-Centric Innovation in Finance - Dr Erin B Taylor, Anette Broløs

The competition landscape of finance is changing fast and it has never been so important for the finance industry to truly understand their customers.Customer-Centric Innovation in Finance helps finance and fintech innovators understand customers' behavioural motivations to drive effective product development. Relying on quantitative data is not enough: numbers can be great at telling us what people are doing but they often fail to explain why people do what they do. And if a service doesn't exist... Zobrazit více