Kogan Page Ltd
Data-Driven Marketing Strategy - Kamila Miller
Prodejce
KnihyDobrovsky
- Přes 40 knihkupectví v Česku
- Osobní odběr na prodejně zdarma
- Výborné hodnocení zákazníků na Heurece
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Popis produktu
The comprehensive undergraduate guide to designing creative, data-driven marketing strategies.Data-Driven Marketing Strategy gives upper-level undergraduate students a comprehensive framework for turning marketing data into creative, evidence-based strategies that deliver measurable impact. Written by Kamila Miller, it helps students move beyond understanding metrics to interpreting insights and applying them to real marketing challenges.Designed to support both classroom learning and independent... Zobrazit více