De-positioning - Todd Irwin

What is the secret brand strategy that the likes of Apple and Starbucks have adopted, but are reluctant to let the world know about? What is it that drives customers to choose your brand over the others? This book, by a leading branding practitioner and strategist, introduces the powerful strategy of De-Positioning that has been used by dominant brands.De-Positioning is a branding strategy that addresses the most important things customers are looking for when they are on a buying journey: desires... Zobrazit více