Doing Research in Business and Management - Mark Saunders, Philip Lewis

Understand the theory and techniques behind research methods used in business today Doing Research in Business Management, 2nd edition, by Mark Saunders and Philip Lewis, introduces you to the theory and techniques of research methods in an easy-to-follow and coherent way. The authors' concise writing style, with clear tables and diagrams, brings the subject to life and makes it highly accessible. Covering all the areas of research, from reviewing secondary data or literature, or writing a research... Zobrazit více