Don't Buy What I'm Selling - Lu Chekowsky

Part memoir, part manifesto, this is the "fascinating, smart, and hilarious look" (Christie Tate) of a woman determined to go deep inside advertising so she could save the world—and herself. What could possibly go wrong? As a high-level advertising creative director for 14 years, Lu Chekowsky willed inanimate objects to life and made people want to buy stuff they didn’t need. Her colleagues called her “Mary Manifesto” because she could whip up an emotional ad campaign like no one else. Need someone... Zobrazit více