Doublespeak - William Lutz

Doublespeak is the language of non-responsibility, carefully constructed to appear to communicate when it fact it doesn't. In this lively and eye-opening expose, originally published in 1989, linguist William Lutz identifies the four most common types of doublespeak - euphemism, jargon, gobbledygook or 'bureaucratese' and inflated language - showing how each is used in business, advertising, medicine, government and the military. In this seminal book, Lutz articulates that the goal of doublespeak... Zobrazit více