Eight Words That Changed The World - Chris Bruni-Lowe

Have you ever wondered what the most powerful words in historyare?The right political slogan, used at the right time by theright party, can have profound consequences on people's lives. And yet thisaspect of political campaigning has been comprehensively overlooked. Thousandsof books about politics, marketing and election campaigns are published everyyear, but none has focused specifically on the election slogan - until now. Drawing on a database of more than 20,000 slogans, thisgroundbreaking book... Zobrazit více