Fashion Buying and Merchandising - Claudia E. Henninger

This textbook is a comprehensive guide to fashion buying and merchandising, covering fast fashion, environmental sustainability, ethical issues, omnichannel retailing, and computer-aided 3D design. It presents a contemporary buying cycle that reflects key industry realities, with detailed explanations of fashion product development, trend translation, and sourcing. Fully updated, this second edition expands its sustainability focus, underscoring the crucial role of ethical practices and responsible... Zobrazit více