Fashion Buying - Clare McTurk, Dimitri Koumbis

What do fashion buyers do? How do they think? What does forecasting trends or planning a range actually entail? How can they shape the future of fashion?Featuring new interviews and analysis of the most up-to-date industry figures and trends, this 3rd edition has all you need to get up-to-speed on the people, processes and practicalities of buying in the fashion industry today.Illustrated with colour diagrams and fashion photographs, five to-the-point chapters break down the key areas of fashion... Zobrazit více