Four Levers Negotiating - Todd Caponi

Have you ever felt like learning to negotiate requires a different personality than that required to sell? Great salespeople foster relationships built on trust and a focus on customer outcomes. Yet, when the customer says 'yes' and it's time to negotiate, we change personalities. We hide things, focus on our own optimal outcomes, and in many cases, leverage strategies drawn from FBI hostage negotiation techniques. There's a better way. In Four Levers Negotiating, sales leader, award-winning author,... Zobrazit více