Hacking the Human Mind - Richard Shotton, MichaelAaron Flicker

'A book for the ages' – Rory Sutherland, author of AlchemyHow did the world's best brands get so big?They had more than great products – they hacked the human mind.This book reveals their secrets.Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with experienced CEO and business thought leader MichaelAaron Flicker to take a look at the behavioural science underpinning the success of seventeen leading brands, including Apple, Dyson, Red Bull, and Starbucks.What... Zobrazit více