HBR´s 10 Must Reads on Marketing, Updated and Expanded (featuring Marketing Myopia by Theodore Lev

Put customers at the core of your business.If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth.This book will inspire you to:Align your sales and marketing teams for maximum impactMeasure the real-world value of customer loyaltyBlend human and machine intelligence to manage... Zobrazit více