How Great Ideas Happen - George Newman

Great ideas are all around us, waiting to be discovered. Here's how to find them.We're used to imagining creativity as a lightbulb moment - sudden, mysterious, reserved for the gifted few. But what if ideas aren't conjured from thin air? What if they're discovered - more like precious artifacts that we unearth and refine?In How Great Ideas Happen, cognitive scientist George Newman draws on cutting-edge research to show that creativity isn't magic, it's method. The most successful innovators don't... Zobrazit více