Implementing Key Account Management - Davies Mark, Dr Rodrigo Guesalaga, Dr Javier Marcos, Dr Sue Holt

Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that businesses can use to design or further develop strategic customer management programmes, enabling them to overcome the obstacles that organizations often face when rolling out their strategies. Bringing together the experiences of leading experts within... Zobrazit více