International Business - Alan Rugman, Simon Collinson, Rajneesh Narula, Amir Qamar

The ideal text to help you understand the complexities of the rapidly changing world of international businesses. International Business, 9th Edition, by Collinson, Narula, Qamar and Rugman combines data, evidence, case studies and latest examples to reflect the new realities of managing multinational businesses in a rapidly changing world. It connects key theories, methodological tools and analytical frameworks to map trends, make predictions and take on the role of decision makers in business and... Zobrazit více