Invisible Influence - Jonah Berger

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make – from what we buy, to the careers we choose, to what we eat. If you're like most people, you think your individual tastes and opinions drive your choices and behaviours. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts... Zobrazit více