Logo Beginnings. Logo Modernism (45th Ed.) - Julius Wiedemann, Jens Müller

Many iconic brands—like Rolex, BMW, Louis Vuitton, and the New York Yankees—use logos designed over 100 years ago. Tracing the origins of the trademark and gathering more than 3,000 logos from the mid-1800s up to 1980, design expert Jens Müller’s exhaustive anthology is a must for anyone fascinated by the evolution of modern corporate identities. Icons of Identity A 100-year history of the origins and evolution of the trademarkBy the late 19th century, trademarks began to replace traditional emblems,... Zobrazit více