LID Publishing
Madison Avenue Makeover - Michael Farmer
Prodejce
KnihyDobrovsky
- Přes 40 knihkupectví v Česku
- Osobní odběr na prodejně zdarma
- Výborné hodnocení zákazníků na Heurece
Doporučené nabídky
Popis produktu
In August 2021, author Michael Farmer was invited by MatBaxter, the new CEO of Huge, the global digital agency owned by Interpublic, tobecome an independent “fly on the wall” observer to record the strategic andoperational transformation of Huge. Baxter was HugeÂ’s fifth CEO in four years.Huge had had a history of slow growth, client churn and marginal profitability.This book is the riveting story of HugeÂ’sjourney through its transformation effort ? from its initiation in 2021 to arethink of the... Zobrazit více