Managing Events - Liz Quick

This introduction to managing events, written by an events professional and lecturer, combines a much-needed real-world industry perspective with essential academic concepts for success in both your studies and career. Each chapter guides you through the important stages of the event process, discusses events of all types and sizes, and introduces key trends and issues in the industry. This new edition includes all new, real-life examples which look at challenges and success stories, and explore... Zobrazit více