Managing Innovation – Integrating Technological, Market and Organizational Change, 8th Edition - Joe Tidd, John R. Bessant

The new edition of the bestselling textbook on Innovation Management, provides a strong knowledge base and a creative and entrepreneurial management mindset Acclaimed for its practical, evidence-based tools and resources, Managing Innovation provides the knowledge base required to manage innovation, technology, and new product development. With an integrated process approach, this classic textbook helps students understand and develop the unique skill set required to manage innovation and innovation... Zobrazit více