Marketing Strategy and Competitive Positioning - Nick Lee, Brigitte Nicoulaud, Nigel Piercy, John Rudd, Graham Hooley

The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a marketing strategy, and achieve sustainable competitive positioning. This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic... Zobrazit více