Marketing Technology - Ediz Edip Akçay

Marketing Technology is the ideal textbook for understanding technology-driven marketing strategy in a digital-first world.This textbook provides upper-level undergraduate and postgraduate students with a comprehensive understanding of how innovation shapes marketing strategy and practice in the modern business environment.Blending theory, strategic models and applied insights, this textbook explores the technologies transforming marketing from: artificial intelligence and machine learning to blockchain,... Zobrazit více