Omni-personal Luxury - Albert Bensoussan, Rebecca Schmitt, Arnaud Rossi

Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers.Taking you beyond omni-channel marketing, this book takes a deep dive into the concept... Zobrazit více