On the Record & On the Ball - Tim Percival

Packed with revealing anecdotes, Percival explores the often complex relationship between the media and top-level sport, providing expert guidance on themes such as leaks, mind games and how to handle criticism. The book covers all the crucial aspects of dealing with the media in its increasingly numerous forms – the tactics to employ, interview strategies and the importance of building relationships. This is a reference book for every professional sports coach and for leaders in other industries,... Zobrazit více