Platform Revolution – How Networked Markets are Transforming the Economy and How to Make Them Work for You - Geoffrey G. Parker, Sangeet Paul Chouda

Facebook, PayPal, Alibaba, Uber—these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. Platform Revolution explores the what, how and why of this revolution and provides the first “owner’s manual” for creating a platform marketplace. It provides... Zobrazit více