Purpose-Driven Pricing - Jagdish N. Sheth, Saloni Firasta-Vastani

This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people's health outcomes.... Zobrazit více