Redesigning Thinking - Clive Grinyer

The world doesn’t work. But there is a way to make it work – it’s called design. In Redesigning Thinking, Clive Grinyer discusses service design – the holistic process of managing all the points in a customer’s journey with the provider, from the initial introduction down to the last customer interaction, with the purpose of designing each interaction and experience in a way that is user-friendly and relevant to the customer. He argues that design is a way to think more humanely, to create... Zobrazit více