Ricard - Picon Guillaume, Olivier Moritz

This book pays tribute to nine decades of iconic advertising items from the Ricard brand retracing their history and their impact on our collective memory since the invention of pastis.From the first bottles to the emblematic carafes and ashtrays, each item tells a part of the Ricard’s history, shaped by the creative vision of Paul Ricard and his successors. The book delves into major advertising campaigns from the first poster with Darcelis “Garçon ! A Ricard” to the commercial jingles on... Zobrazit více