Selling Luxury – Connect With Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale - Genevieve Tour, Robin L

Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive and base their purchasing decisions more on emotion and desire than practical need. Whether you are selling diamond bracelets or sports cars, the key to concluding the sale lies in how well you sell rather than what you sell. In Selling Luxury, Robin Lent and Geneviève Tour explore every component of luxury sales and offer proven, practical... Zobrazit více