Shop Different - Ron Johnson

The store you know. The story you don't. When Steve Jobs hired Ron Johnson to create the Apple Store in 2000, con ventional wisdom said that the inter net would put stores out of business. By the time he left Apple in 2011, Johnson and his team had created the most respected and profitable retail stores in the world. And even then, sceptics were still predicting the death of physical retail. In Shop Different: How retail revealed Apple's genius, visionary retailer Ron Johnson reveals the untold story... Zobrazit více