Social Media Strategy - Julie Atherton

Learn how to optimize your social media strategy for sustainable, scalable and performance-led business growth.Social Media Strategy by Julie Atherton is a best-selling guide for senior marketing professionals who need to align social media investment with commercial outcomes and long-term brand value. As digital channels fragment and search behaviour increasingly shifts toward AI-powered tools and social platforms, many organizations struggle to translate activity into consistent results.This book... Zobrazit více