Soft Power - Joseph Nye

From the pre-eminent scholar of foreign policy, the classic work that defined soft power “As brilliant as it is timely, Professor Nye’s book is must reading for anyone who cares about the success of America and the world.” —Madeleine K. Albright Joseph S. Nye, Jr., coined the term “soft power” to describe a nation’s ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country’s military or economic might, soft power arises from the attractiveness of its culture,... Zobrazit více