Strategic Branding in Tourism - Jamie-Lee Abtar

Build a brand strategy that cuts through global competition and elevates your impact in the fast-changing travel industry.Strategic Branding in Tourism is a practical guide for mid to senior career marketers, travel and hospitality marketing professionals who want to develop distinctive brands, strengthen professional credibility and apply proven frameworks that drive measurable growth. As traveller expectations evolve and global markets expand, this book shows how to implement brand principles that... Zobrazit více