Tangled Goods – The Practical Life of Pro Bono Advertising - Iddo Tavory, Sonia Prelat, Shelly Ronen

A novel investigation of pro bono marketing and the relationship between goods, exploring the complex moral dimensions of philanthropic advertising.  The advertising industry may seem like one of the most craven manifestations of capitalism, turning consumption into a virtue. In Tangled Goods, authors Iddo Tavory, Sonia Prelat, and Shelly Ronen consider an important dimension of the advertising industry that appears to depart from the industry’s consumerist foundations: pro bono ad campaigns.... Zobrazit více