Tequila Wars – José Cuervo and the Bloody Struggle for the Spirit of Mexico - Ted Genoways

At the dawn of the twentieth century, Jose Cuervo inherited his family's humble distillery, La Rojena, in the Tequila Valley. Within a decade, he had transformed it into a complex national enterprise that would become Mexico's leading producer of tequila. Cuervo grew his kingdom of agave by acquiring thousands of acres of estates throughout the valley; he brought electricity and a railroad line to Tequila, so he could reach drinkers across the country. But when the Mexican Revolution erupted, a charge... Zobrazit více