The Business Model Navigator - Karolin Frankenberger, Oliver Gassmann

A strong business model is the bedrock of business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need. The Business Model Navigator allow you to innovate, test and implement new business models within your industry. Discover the idea of business model innovation, from structuring the process of innovation of a company’s business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator... Zobrazit více