Harriman House Publishing
The Choice Factory - Richard Shotton
Prodejce
KnihyDobrovsky
- Přes 40 knihkupectví v Česku
- Osobní odběr na prodejně zdarma
- Výborné hodnocení zákazníků na Heurece
Doporučené nabídky
Popis produktu
Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business.Voted #1 in the BBH World Cup of Advertising BooksWinner of the Sales and Marketing Category at the Business Book AwardsBefore you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn.By observing a typical day of decision-making, from trivial food choices to significant work-place moves, behavioural science... Zobrazit více