Columbia University Press
The Digital Seeker – A Guide for Digital Teams to Build Winning Experiences - Raj K. De Datta
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A WALL STREET JOURNAL BUSINESS BESTSELLERThe internet was supposed to connect us to endless possibilities. So why do we keep ending up browsing the same old sites and best-seller lists? When sellers don’t offer potential customers a compelling digital experience, consumers miss out on great products—and businesses miss a vital opportunity to grow. Raj K. De Datta, the founder of a company that powers digital-commerce experiences for many of the world’s biggest brands, offers an actionable playbook... Zobrazit více