The Purpose of Purpose - Ron Tite

What’s the purpose of corporate purpose? It is simpler than you might think.The days of mission-driven purpose are over. Saving the planet, fostering rights, showing the human side of your company—these are merely table stakes for any business that wants to thrive in a caring world. But when it comes to your organization’s purpose, the truth is, it is all about driving growth.In The Purpose of Purpose, bestselling author and renowned creative advertising director Ron Tite shows how his powerful... Zobrazit více